Phraya Bhirom Bhakdi was over 60 when he founded his brewery in 1933. He was no stranger to hard work, however; he was taught by his father and various monks in keeping with the Thai customs of the day; he earned his keep from a young age as a teacher; he was later a clerk in the wood industry before setting up his own wood business and had his own car dealership before proving very successful in the ferry business. When a new bridge was built, it literally put an end to this source of income in 1929. He then came up with the idea of brewing beer in his own country. At the time people in the kingdom of Siam only drank imported beer. In 1930 he applied for permission to build the first brewery in Thailand and traveled to Europe to learn the art of making beer. On his return his dream came true; in 1933 he was granted his license and immediately began building. In 1934 the first bottles of brand beers Singha (pronounced “sing”) and Golden Kite rolled off the production line at the brewery. He named his Singha beer after the mighty lion of Hindu mythology, the word for which is also found in “Singapore”. Singha was to be a clear symbol for the ambition of its creator, an ambition which – we can safely reveal – has definitely been fulfilled.
»In addition to functionality, we attach great importance to having lines that operate sustainably and also affirm our corporate philosophy, which is marked by social responsibility. And that is the case.«
The major challenge on site was to master the relatively high filling temperature of the water. The answer was to highly carbonize the water and fill it at an appropriately high pressure. This means that Boon Rawd can do without the usual cooling required during the filling process and the later heating of the bottles to prevent any condensation forming prior to labeling.
The new glass line handles both refillable and non-refillable containers. They can be filled with either still or soda water. This system can master up to 50,000 bottles per hour. The depalletizer and bottle washer are of course also from KHS. An Innopack PPZ unpacks the bottles at the beginning of the line and a second packs them up again at the other end.
»Our operators are especially impressed by the easy handling of this very powerful and robust system.«
The experts at Boon Rawd and KHS are also now using a new labeling system. In place of sleeve labels which have never changed roll-fed labels are now applied to the glass bottles, which is very unusual in practice. As a result the company saves both labeling material and money. The roll-fed setup also gives the customer more flexibility in that it can use various label designs, like those often required for special promotions.
With its royally approved premium beer and countless quality products – primarily its Singha and Purra water and soda water brands – Boon Rawd is very well placed on the Thai and Southeast Asian markets. The newly installed filling and packaging systems from KHS will help the company to continue to keep its promise to its customers to provide the best quality products. Under the sign of the lion and with a royal warrant, of course!