Entry on the craft beer market

Premium beer products traded by the company include Asahi Super Dry and Kingfisher Lager, the latter brewed under license. In NZ Pure APB even has a brand beer from New Zealand. Asahi Premium Beverages recently also bought up the special beer brand Cricketer’s Arms. It soon  extended the Cricketer range by introducing three more variations of it. The new styles are a mid-strength pale ale, a light lager and an India pale ale. Since September 2012 APB has contract filled premium Carlsberg cider and Somersby apple and pear ciders. The company is clocking up excellent sales with Somersby, with the brand already on its way to becoming number one on the cider market in Australia. Anna Reid explains: “Cider is an In beverage in Australia. ­Somersby as a premium brand profits enormously from this.”

Hochleistungs-Palettierer: Innopal RK 6
High-performance palletizer: the Innopal RK 6 picks up two kegs simultaneously and places them directly on the conveying segment destined for the exterior keg washer.

At the moment the new keg line at Asahi Premium Beverages only runs on one to two days a week. With demand for the company’s beer and cider products in kegs on the rise, this will undoubtedly soon change. Production manager Reid sums up. “It’s of great benefit to us that we’re now able to ramp up production at any time and produce more kegs should the need arise. If necessary, a second Innokeg Transomat 5/1 can simply be added to the line. The KHS process engineering integrated into the line and the entire periphery are easily able to meet all of our challenges.” And there we have it; you just have to know when the time is ripe.

Overview: why the KHS keg line has Asahi Premium Beverages so convinced

  • Flexible: the line flexibly processes up to 90 kegs per hour holding 10 to 58 liters (current sizes:25 and 50-liter kegs)
  • Resource efficient: excellent washing of interior and exterior keg surfaces with efficient water, wastewater and energy systems.
  • Reliable: the heart of the line is an ­Innokeg Transomat 5/1 with five active washing and sterilizing stations and one racking station. Before the kegs run through the first interior washing station, the system checks them for leaks. A check like this is made before every subsequent interior wash and prior to racking. Each keg must pass the leak test. This ensures that it is correctly positioned on the relevant treatment head. If the keg fails the test, it travels through all the other stations but is not processed. The system then checks accepted kegs for leaks by pumping sterile air into the head space of the washing or filling head. If the pressure does not drop, the test has been passed.
  • Hygienic:the keg also remains hygienically clean during closure and when the fitting is automatically disconnected from the final washing station.
  • Resource saving: the DFC (Direct Flow Control) filling system with volumetric flow control saves up to 40% carbon dioxide compared to standard control systems, avoids product loss, underfilling and overfilling and has exceptionally low oxygen pickup.
  • Line efficiency: with its intelligent controller the Innopal RK6 robot flexibly adapts itself to the current line situation, independently prioritizes tasks and ensures a high line availability (85% straight off during test operation). One operator is sufficient. Says Anna Reid, “We’re very satisfied with the great precision of this robot system.”

Your contact on this topic

Frank Hollmann
head of Market Zone Asia Pacific
KHS GmbH, Bad Kreuznach, Germany

Phone: +49 671 852-2888
Email: frank.hollmann@khs.com

Rainer Deutschmann
director, Global Product Account Management Kegging
KHS GmbH, Bad Kreuznach, Germany

Phone: +49 671 852 2977
Email: rainer.deutschmann@khs.com

Kurt Hofmann
managing director, KHS Pacific Pty. Ltd.
Tullamarine, VIC, Austrailia

Phone: +61 3 9335-1331
Email: kurt.hofmann@khs.com

Call it intuition, knowing when the time is ripe; thanks to its close study of the market Asahi Premium Beverages (APB) in Australia knew exactly when to enlarge its product portfolio of popular ready-to-drink products or RTDs to include a number of successful international and regional specialty beers in the hospitality trade. The move also entailed investing in a KHS keg line, for in the future the company aims to strengthen its presence in the off-trade business with beer and cider racked on the new system. Production manager for Victoria, Anna Reid, sees it like this: “Regarding our one-way glass bottle and canning lines, to date we’ve chiefly relied on technology from KHS. Our lines have now been in operation for over ten years and are still running perfectly.”

The company, based in Melbourne, only became part of Asahi Group Holdings (Australia) in September 2011. Together with subsidiary Schweppes Australia, APB is now marketed under the Asahi Beverages group brand. The company was given its new nomenclature of Asahi Premium Beverages in October 2013.

APB fully styles itself as the Australian Asahi division for the alcoholic beverage segment. It has erected a strong pillar on the Australian market with its top sellers Vodka ­Cruiser and Woodstock (Kentucky bourbon and cola). The portfolio also includes Highland Scotch whiskey and cola, Red Bear (a fruity mixed vodka beverage in various flavors) and a number of smaller brands. APB’s spirits segment comprises two whiskey brands: Nikka and Woodstock.